Phase 1 Decision Register

A record of the strategic decisions established during Phase 1.

Every future phase of the Playbook should remain consistent with these decisions unless a formal revision is approved.

ID	Decision	Status	Referenced In
P1-D01	Rundown begins every engagement by understanding the business before discussing solutions.	✅ Locked	Module 01
P1-D02	Business constraints must be identified before recommending capabilities or deliverables.	✅ Locked	Module 02
P1-D03	Buying decisions are driven by confidence and reduced uncertainty before capability.	✅ Locked	Module 03
P1-D04	Trust is Rundown's primary competitive advantage once technical capability is assumed.	✅ Locked	Module 04
P1-D05	Business Communication is the leading territory candidate and will be validated during Phase 2.	🟡 Decision Review	Module 05
P1-D06	Rundown will operate within clearly defined strategic boundaries and deliberately decline work outside its expertise.	✅ Locked	Module 06
P1-D07	The Rundown Doctrine is adopted as the company's operating philosophy and will evolve through practical experience.	🟢 Living Doctrine	Module 07

Supporting Standards

The following operating standards are now mandatory across the company.

Standard	Description
Discovery Before Proposal	No proposal should be prepared until discovery has identified the underlying business context and constraint.
Diagnosis Before Deliverables	Deliverables should never be recommended without first identifying the business problem they are intended to solve.
Constraint-Led Thinking	Recommendations should always address business constraints rather than requested deliverables.
Evidence-Based Decisions	Strategic decisions should be supported by evidence, research or validated experience rather than assumptions.
Strategic Focus	Rundown should pursue opportunities where it can create measurable strategic value and decline work outside its expertise.

Review Schedule

The Decision Register should be reviewed:

At the completion of every Playbook phase.
Before introducing new service offerings.
Before making significant changes to positioning.
During the annual strategic review.

Strategic decisions should only be revised when supported by sufficient operational evidence.